Marketing connect
Marketing Connect
Understand your customers 360° and respond instantly
with Real-time Marketing Automation.
Marketing Connect helps marketing teams create personalized and timely customer experiences at every touchpoint. From data collection and segmentation to automated and real-time messaging, you can be sure that "customers get what they want at the right time."
Omnichannel Data Collection
The ConnectX CDP system helps businesses collect customer data from every touchpoint, both online and offline , into a single, real-time central location to create the most comprehensive "Customer Information," from seeing an advertisement and clicking onto a website to chatting, making a purchase, and joining a loyalty program.
Integrate all digital touchpoints: Whether it's a website, mobile app, SMS, email, or web push, visitor data, clicks, and responses are automatically collected and stored in the system.
Connect all social and e-commerce platforms: From LINE, Facebook, Instagram, and TikTok to Shopee and Lazada, every message, order, and customer behavior is linked to a single profile.
Collect data from back-end systems (Open API): Pull data from ERP, CRM, POS, and Telesales to provide continuous transaction and contact information throughout every stage of the purchasing process.
Integrate data from Ads & Web Tracking: Track ad clicks (Meta, Google, TikTok) and website behavior in real-time with the SDK, revealing which campaigns are actually driving in customers.
Enhance your experience with a Loyalty System: Link purchase data with reward points and benefits to measure customer satisfaction and the value they place on the brand (CLV).
Audience Segmentation
Demographic segmentation
Demographic segmentation is the process of dividing customers into groups based on basic information such as age, gender, and occupation, to help businesses understand their customer structure and define their target audience more accurately.
Behavioral segmentation
Behavioral segmentation focuses on analyzing customer behavior to understand how each customer group makes decisions or responds to campaigns.
Device-based segmentation
Device-based segmentation analyzes the devices and channels customers use to interact with a brand, such as LINE, Facebook, or a website, to personalize the experience for each channel.
AI Analytics
AI Analytics uses AI to analyze data on attitudes, interests, and lifestyles in order to design messages and offers that are more tailored to customers' individual needs.
Personalized Campaigns
Precisely distributing campaigns to the "most right" customer segments allows businesses to deliver the most suitable offers or promotions to each group at the right time, enabling them to communicate effectively and create personalized experiences.
Auto-updated segmentation
automatically updates customer segments when their behavior changes, such as from "website visitors" to "high-potential buyers," allowing brands to communicate in a timely manner that aligns with customer decision-making.Custom Segments
allow you to create specific groups based on your own defined criteria, such as customers who "clicked on the ad but didn't make a purchase" or "those who previously showed interest in products in the same category."Increase conversions
by sending messages, offers, or promotions that match the needs at each stage of the customer journey, helping to reduce wasted budget and increase sales conversion rates.AI Segmentationuses AI to analyze customer data, including behavior and interests, to predict the most likely target groups to respond, such as automatically segmenting based on those likely to make repeat purchases or those about to switch.
Customer Journey Automation
Create and manage marketing campaigns throughout the customer journey , from Awareness and Consideration to Purchase and Loyalty.
Journey Builder: Design your campaign flow using a drag-and-drop interface.
Circle Life Automation: Allows you to schedule campaign messages as needed, such as sending a campaign message back to customers 3 months after a purchase.
Measure results in real-time: See which journeys actually generate sales.
Real-Time Trigger : Sends a message immediately when a customer performs a configured action, such as adding to cart but not checking out.
